Pleasantly soft! Mine has not shed a single hair yet, before or after its first wash.

I would agree with the other reviewer that it does spread to a slightly wider head than the picture shows after washing. However, that's entirely expected for natural hair brushes, and I personally prefer the shape after. If you wish to keep it from spreading at all, I might recommend drying it with a brush guard?

This brush is very soft but after washing it it lost the pointy shape... now is more round. I would have liked if it maintained its shaped. Other than that...

I really like this brush, it is super soft and dense. My issues is that every time I use it it looses tons of bristles. But other than that..