Not gonna lie, the colors got me. But I've also been searching for really good makeup brushes that don't break the bank. Yes, there are lots of affordable sets out there, but I've found that I usually end up not using half of them while still needing 1 or 2 more of the ones I do use. So, for me, being able to cherry pick the ones I need while still saving money is a perfect combo. That's why I decided to give a couple of these a try. Yeah... I'm gonna be ordering pretty much every brush they offer!! A few of them in multiples!! Aside from their vibrant colors, these brushes are soft but not too soft, dense but not too dense. They pick up a lot of powder/pigment and distribute it evenly and smoothly. Plus, feel comfortable in the hand. All things I look for in my brushes. If those are things you're looking for in your makeup brushes, I suggest giving these a try. Maybe do what I did, start with a couple of them, the brushes you use most often, and see how they with for you. I think you'll do what I'm doing, namely buying more of them.