Makeup Brush 101 - Lesson 3

LESSON #3

How often should you clean your makeup brushes?

If your brush starts looking streaky, stiff or isn't blending as well, it's probably time for a wash.

EVERY
7 DAYS

EVERY
1–2 WEEKS

EVERY
7 DAYS

EVERY
7 DAYS

EVERY
2–3 USES

BETTER MAKEUP

BETTER SKIN

LONGER BRUSH LIFE

BETTER HYGIENE

Wet only the filaments

Avoid getting water inside the ferrule.

Add a gentle cleanser

Swirl the brush on your hand or cleansing mat.

Rinse thoroughly

Continue until the water runs clear.

Gently squeeze out excess water

Never twist or pull the filaments.

Reshape & dry flat overnight

Never stand brushes upright while wet.

Myth:: "You only need to clean brushes when they look dirty."
Fact:: Brushes can collect makeup residue and skin oils long before they look dirty. Regular cleaning helps them perform their best.

Myth:: "Soaking brushes cleans them better."
Fact:: Keeping water out of the ferrule helps protect the adhesive that holds the filaments in place.

Myth:: "You need to buy this brand name expensive brush cleaner."
Fact:: A simple gentle cleanser such as baby shampoo, or a dish soap are best for routine deep cleaning brushes.